Social Media Marketing: Social Media Reporting: Social Media Metrics: Green Sky Development


	Professional Internet Marketing & Search Engine Optimization for the Green Industry

Social Media Marketing: Metrics & Reporting

Pricing:
A La Carte: $500/month

What is Social Media Marketing Reporting?
Social media marketing reporting involves monitoring, measuring, and reporting on social media metrics for social media sites such as blogs, Facebook, Twitter, Digg, LinkedIn, YouTube, and others. Which social media metrics a company decides to track depends on the goals associated with those social media sites. Social media reporting also involves monitoring conversations about your company that are happening outside of your specific social media pages and reporting back to you ideas and recommendations for product additions, service improvements, or general issue awareness.

Why is Social Media Reporting Important?

Every marketing effort that you engage in requires time, human resources, and money. If your company engages in social media marketing, it becomes essential to monitor, track, and report on the effectiveness and return on investment for the time or dollar spent on social media sites. Equally important to ROI is CRI, Customer Relationship Investment. Participating in social media has more than a direct monetary impact on your business. There is also an indirect monetary impact to your business caused by the perception that customers and visitors have of your company within the social media environment. It is here that participation in social media can be a double edged sword. You engage in social media to be part of the conversation with your customers. Your customers expect you to be there - to be listening - and to respond. If social media becomes a "back burner" item, it can do more damage than good. Hence, for all sorts of reasons, from ROI to CRI, reporting on social media metrics is important.

Reporting on social media ROI is a bit different from traditional ROI metrics. It requires looking at the cumulative set of social media activities and how they impact web visits, phone calls, emails, sales, reduction of time or costs in other business areas (e.g. customer service call center) and brand perception when compared to "pre-social media" data. It's not just about the number of tweets or blog post comments. It about how actions produce reactions and how those reactions impact visits, sales, brand awareness, etc.

Examples of the social media metrics that might be traced are:

Author contribution, visits, conversation rate, citations (Blogs)
Fans, engagement, fan growth, wall response rate (Facebook)
Followers, tweets, retweets, visits per follower (Twitter)
Conversations, recommendatons, visits, network relationships (LinkedIn)
Video views, video popularity, downloads (YouTube)

The metrics that each company decides to measure really depends on what strategies and goals are being used with social media participation. There certainly is no "one size fits all" approach with social media reporting. Regardless of your approach, Green Sky Development can help you monitor and track your social media efforts and help build incrementally successful social media campaigns by providing feedback and recommendations.