Online Marketing Strategy, Multi Channel Marketing, Strategic Marketing Plan


	Professional Internet Marketing & Search Engine Optimization for the Green Industry

Online Marketing Strategy & Cross Channel Marketing Plan

Pricing:
Online Marketing Plan: $2,500
Cross-Channel Marketing Plan: $5,000

What is an Online Marketing Strategy or Cross Channel Marketing Plan?
An online marketing strategy is one part of a cross channel marketing plan. How these documents are structured depends on the experience and personality of the company, but in general, these strategy documents provide why, what, when, and how a business will organize its resources for executing specific marketing activities. The cross channel marketing plan will include strategies for print, web, email, direct mail, charitable giving, PR, order fulfillment, and other internal and external promotions. The online strategy plan focuses on internet marketing activities. Creating an online marketing strategy and cross channel marketing plan also requires a bit of historical analysis; to determine what channels a business has spent money in before and which of those was most and least profitable so that a new optimized plan can be put in place.

Why is Online Marketing Strategy and Multi-Channel Marketing Plan Important?
Businesses typically don't have limitless budgets to work with. It's important for a business to decide what marketing channels they'll spend money in and how much to allocate to each channel. It's also very important to make sure that marketing efforts across channels are supportive and reinforcing so that the customer receives a consistent and accurate message, no matter what channel they are coming to the business through. This approach necessitates the creation of a plan that details what activities will be executed, when they'll be launched, across what channels they'll be launched, how frequently they'll be employed, what customer segments they'll be targeting, how long they'll run for, what products will be promoted, what message will be communicated, and what the sales or customer acquisition goals will be. When businesses execute their marketing efforts "in the dark" the result is often a lot of wasted money, confusing or inconsistent messages to the customer, poor customer service, and low conversion rates.

Green Sky Development will work with your team to learn what your company has done in the past (and what works and what doesn't) including a return on investment analysis if sales data is available, what the current company strategy and goals are, review current marketing efforts in specific or across all channels, and together we'll create a plan that will be executed, tracked, and measured, and adjusted as need be.