Google Analytics Reporting
Pricing:
A La Carte: $500/month
What is Google Analytics Reporting?
Google Analytics is a free website analytics system that provides detailed information on website traffic as well as the effectiveness and performance of all your marketing activities (assuming you are tracking them properly). The data from Google Analytics lets you know what happened in the past, allows you to identify problem areas and trends, and supplies relatively instant feedback on changes that you made or new efforts you have launched.
Why Are Reports from Google Analytics Important?
Web marketing analysis provides the framework within which your internet marketing efforts are measured and weighed and from which decisions on future improvements, tests, or changes can be made. If no benchmark exists there is no way to judge, mathematically, how much your efforts made. Depending on what features of Google Analytics you are using, Google Analytics reports can show you:
- How many people visited your website
- What browsers and devices your visitors are finding you by
- What regions your visitors are coming from
- What keywords they are using to find you
- Which websites are referring traffic to you
- Which search engines are sending you traffic and what percentage comes from organic search engine listings verus paid search engine listings
- How many goal or conversions occurred within a defined time period
- What portions of your site visitors are using the most
- Where people are entering and leaving your website
- How much revenue Google AdWords, email campaigns, Facebook Ads, affiliate networks, banner advertising, or specific marketing efforts produced
- And much more
Google Analytics Reporting is included with monthly search engine optimization efforts and Google AdWords and/or MSN Bing PPC Advertising as well as e-mail campaign marketing management.
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