Email Marketing Management, Email Campaign Management: Green Sky Development of Central Maine


	Professional Internet Marketing & Search Engine Optimization for the Green Industry

Email Marketing Management

Pricing:
$500 per email campaign

What is Email Marketing Management?
Your email marketing program, if you have one in place, is perhaps the most profitable, least expensive, but most time consuming marketing activity you do. At roughly $0.10 - $0.20 per email sent, e-mail marketing often produces the most bang per the buck. It is also one of the most profitable marketing programs you can run for that reason and because your emails are primarily sent to your existing customers - people who have already bought from you and are engaged with your brand. And we all know that your best sales come from people who have recently and repeatedly bought from you.

Email marketing management is the process of ensuring that timely, accurate, and consistent marketing messages are delivered to your customers. "Timely" yields relevancy and predictability. "Accurate" yields confidence and trust. "Consistent" builds the brand and ensures that your customers are seeing the same messages across different channels (shows that your marketing team, your web team, and your sales team are all on the same page).

Email marketing includes your monthly company newsletter or promotions; website receipts; shipping notifications; abandoned cart emails; and other trigger-based email communications.

Why is Email Campaign Management Important?
If you have customers that receive emails from you, it is extremely important to ensure that your email marketing program runs without a hitch. Your customers will come to expect your emails on a certain day, or certain types of emails at certain times of the year, or certain emails at certain points of the buying process. It's important that your emails communicate your brand in a recognizable way and that the information you provide in your emails is consistent with the information you have in your catalog, printed materials, ads, website, and presented by your sales force.

Email marketing often represents a significant source of revenue for the company. Email marketing also plays a heavy role in customer relationships, loyalty, and LTV. Like other specialized internet marketing strategies, email marketing campaigns require a fair amount of strategy, planning, time and maintenance. Unfortunately, the email campaign tends to get moved to the "back burner" in favor of "more important marketing".

From an ROI perspective, a well run email marketing program can outshine every other marketing effort you employ.

Green Sky Development successfully manages green industry email marketing campaigns. If you have an email marketing program sitting on the "back burner" and collecting cobwebs due to a lack of time or resources, please contact us today. Let's explore how Green Sky Development can help get your email marketing back on track and producing easy revenue for your business.