The Google Wonder Wheel is a tool that most search marketers, especially beginners in the field, will appreciate. It provides visual representation of search results that are relevant to the query you submitted. It’s a great way to quickly see related keyword phrases that might have escaped your view in a more traditional text listing of phrases.
It’s really very easy to use. In your browser, go to Google, and type in and submit a search query. Under the Google logo on the left, you’ll see a list of other options. Look under the header of “All Results” and you’ll see a link to “Wonder Wheel”. Click on it – and wonder at the wheel!
For example, I did a Google search for “Green Industry Marketing” and when I clicked on the Wonder Wheel link, it shows me this:
If I then click on “green industry marketing businesses”, I see this:
Using the Google Wonder Wheel is great for three reasons:
- It makes keyword searching more fun – and things that make our work more fun are worth it!
- It let’s you find other keyword phrases you might not have thought of, so it makes you a more thorough internet marketer – and your customers will swoon over your brilliance in finding those phrases no one else is using or paying for.
- Google Wonder Wheel is a very user-friendly tool. As I said before, it would be great for “beginners” to perform keyword research that might otherwise feel overwhelming when presented in long text lists that don’t so easily reveal other opportunities at a click.
Try it out. As with any other tool, it’s results are not 100% perfect. You get out of it what you put into it. If your search is too general or broad, you might end up with an “endless wheel”, where the constant clicks you have to do to dig to anything relevant far outweigh the use of the tool. But it works wonders when you have a fairly targeted phrase you want to use and you’re looking for other relevant opportunities.
Hello there! I’m Alisa, the owner of Green Sky Development. Green Sky Development specializes in all aspects of internet marketing for the green industry (gardening, horticulture, agriculture). I’m employed by companies outside of this niche as well. Gardening runs in the family and is one of my passions; so being able to combine gardening with internet marketing is a dream job!
Being here, in the blogosphere, is long overdue. I’ll be posting here at least once a week; more often if something really captures my attention. The personality and tone of this blog will no doubt change over time. I tend towards tutorials and instruction, as I really enjoy empowering people to do good, “white hat” SEO on their own. Of course, I am always available for hire for those folks who need an SEO expert to “just take care of things” so that they are empowered to do what they do best – run their own companies!
I’ll also treat you from time to time with pictures of my own garden – and those yucky tomato hornworms that always attack my heirloom tomato plants!
By the way, up in the right-hand column is the title for recent blog posts: “Can you dig it?” This is warmly dedicated to Richard Hager, a Ph.D and Associate Professor of Marine Science at Richard Stockton College. I had Rich as a professor for 2 of my marine science courses and when he got really excited about a topic, he’d scribble on the board, then look over his right shoulder with “this smile” on his face and say “Can you dig it?” It always made me smile, and still does. I get pretty excited about internet marketing. Rich would probably wonder how the hell you jive internet marketing with invertebrate zoology, but hey, it works. So here’s to you Rich. Thanks for some great teaching. I still manage to find analogies between marine science and internet marketing. If you ever read this post, hopefully you’ll dig it!
So stay tuned. Thanks for reading. More to come soon!