Helpful Google Tools: Google Wonder Wheel

The Google Wonder Wheel is a tool that most search marketers, especially beginners in the field, will appreciate. It provides visual representation of search results that are relevant to the query you submitted. It’s a great way to quickly see related keyword phrases that might have escaped your view in a more traditional text listing of phrases.

It’s really very easy to use. In your browser, go to Google, and type in and submit a search query. Under the Google logo on the left, you’ll see a list of other options. Look under the header of “All Results” and you’ll see a link to “Wonder Wheel”. Click on it – and wonder at the wheel!

For example, I did a Google search for “Green Industry Marketing” and when I clicked on the Wonder Wheel link, it shows me this:

If I then click on “green industry marketing businesses”, I see this:

Using the Google Wonder Wheel is great for three reasons:

  • It makes keyword searching more fun – and things that make our work more fun are worth it!
  • It let’s you find other keyword phrases you might not have thought of, so it makes you a more thorough internet marketer – and your customers will swoon over your brilliance in finding those phrases no one else is using or paying for.
  • Google Wonder Wheel is a very user-friendly tool. As I said before, it would be great for “beginners” to perform keyword research that might otherwise feel overwhelming when presented in long text lists that don’t so easily reveal other opportunities at a click.

Try it out. As with any other tool, it’s results are not 100% perfect. You get out of it what you put into it. If your search is too general or broad, you might end up with an “endless wheel”, where the constant clicks you have to do to dig to anything relevant far outweigh the use of the tool. But it works wonders when you have a fairly targeted phrase you want to use and you’re looking for other relevant opportunities.

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